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OUR MISSION
Studies show that Nordic countries boast the highest happiness rates, and we've explored the reasons behind this phenomenon. It all comes down to the strong connection with nature and a sense of community. That’s why we want to create a space for outdoor enthusiasts to come together and share good vibes.
OUR VISION
When we envision the future, we want to concentrate on two key factors which play a crucial role in happiness within the Nordic culture.
1. Access to nature
The Nordic countries have a legal "Right to Roam" that gives people the right to access nature.
2. Sense of community
The Nordic countries have a strong sense of community, trust, and social cohesion.
Both factors contribute to the happiness of people. We want to see people living in pure liberation, away from limitations and living life with a real sense of happiness.
Through our brand we want to send a message and encourage people to spend more time in nature outdoors, whilst at the same time creating an Urban Tone Community, so that no matter where in the world you are, you will always be a part of us.
We want to create a vision for the future, a future which holds Urban Tone Community at the heart of it. A community of outdoor enthusiasts, connecting and embracing simple outdoor living.
"Wilderness, Where Liberation Begins"
#urbantonecommunity
WHY CHOOSE URBAN TONE?
When wearing Urban Tone, you're not just sporting a brand; you're sharing a message that nature and community matter.
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